Privacy Policy

What personal data we collect and why we collect it

While using our site, we may collect data from your visit. This may include, but is not limited to, an IP address, browser type, version and language, operating system, pages viewed while browsing the site, page access times and referring website address. This collected information is used solely internally for the purpose of gauging visitor traffic, trends and delivering personalised content to you while you are at this site.

From time to time, we may use customer information for new, unanticipated uses not previously disclosed in this privacy notice. If our information practices change at some point in the future we will only data collected from the time of the policy change onwards.

Visitors who sign up for an email, download content or request more information from us will have their contact information captured and processed by a third-party CRM provider, but we will only contact you in relation to your request, or if you have explicitly requested to be added to our mailing list.

Sharing of your personal information
We will not share any information gathered through our website with third parties other than those platforms and services which may process that information in the course of standard business.

Changes to this Privacy Policy
Purple reserves the right to make amendments to this Privacy Policy at any time. If you have objections to the Privacy Policy, you should not access or use the site.

Accessing Your Personal Information
You have a right to access your personal information, subject to exceptions allowed by law. If you would like to do so, please let us know. You may be required to put your request in writing for security reasons. Purple reserves the right to charge a fee for searching for, and providing access to, your information on a per request basis.

Contacting us
Purple welcomes your comments regarding this Privacy Policy. If you have any questions about this Privacy Policy and would like further information, please contact us at Level 1, Brookfield Tower 2, 123 St Georges Terrace, Perth, 6000 or email us: marketing [at]