Purple news 15 Apr 2024 Purple becomes Purple as part of a new brand identity The change simplifies our brand, while still embracing our origins and capturing the strength and diversity of our agency. Read more Branding
Digital 29 Feb 2024 Privacy: a very public matter Proposed changes to the Privacy Act are coming and the ramifications and implications for big and small business are significant and wide-ranging. Read more Communications
Resources, Energy & Utilities 9 Feb 2024 Mandatory Reporting: It’s coming, and you need to start planning now The Federal Government's new mandatory reporting requirements apply to businesses of all sizes, and it's essential to recognise their impact, the earlier the better. Read more Government
Digital 8 Feb 2024 Are you a ChatGPT business or Copilot company? (It’s a trick question) Read more Digital
Digital 31 Jan 2024 Navigating the Uncanny Valley: AI Video’s Evolution and Impact in 2024 Read more Design
Professional Services 10 Jan 2024 January jobs for stakeholder engagement professionals As we bring our holiday-mode work engines back to life, we can ease into the new year by reviewing those important but not urgent tasks that never seem to be a priority when we are busy. Read more Communications
Digital 20 Dec 2023 What can we do with a whole year’s worth of data? Data. Not exactly the most colourful four-letter word. It can be a subject as dry as the Simpson Desert, but dig a little deeper, and it can reveal an oasis, with enormous and often largely untapped potential. Read more Branding
Crisis & Issues 15 Dec 2023 When crisis strikes: how leaders can flounder in critical moments Whether it’s a bushfire, a flood, a data breach or a network shutdown, Australia's political leaders and biggest companies don’t have a great track record when disaster strikes. Read more Communications